Roxell
- Year
- 2025
- Target audience
- Corporate - Experience centers
- The challenge
- Designing a compact showroom that showcases a wide product range, both physically and digitally.
- The result
- An interactive space where visitors can explore Roxell’s full offering through digital tools and personalized scenarios. Touchscreens, integrated audio, and a digital layer give each product segment its own narrative.
From physical products to a digital experience
Roxell, a specialist in automated livestock systems, wanted to breathe new life into its showroom. While the space already showcased impressive physical installations, it lacked a digital layer to fully convey the breadth of the product range and the brand story. That’s when Roxell turned to us, looking for a partner that could blend technology with storytelling.
Smart zones and scenario-based experiences
Together with Roxell, we designed a holistic concept where physical and digital elements merge seamlessly. The revamped showroom is all about immersive experience. Visitors explore the full product range by segment through interactive touchscreens. Large physical setups are enhanced with video, audio, and interactive content.
For trade shows, we developed a dedicated scenario that presents the entire product portfolio with a single touch.
Technology that amplifies the brand story
Here, technology isn’t the goal, it’s the enabler. The entire showroom, as well as the trade show booths, are powered by our proprietary software platform, Xperify. Roxell can easily activate, modify, or expand scenarios themselves.
The result? A future-proof showroom that highlights Roxell’s innovative spirit and is ready to scale. New products, audiences, or stories can be added effortlessly, ensuring lasting impact even within a compact physical space.
