Dovy Keukens Roeselare
- Year
- 2025
- Target audience
- Corporate - Experience centers
- The challenge
- Dovy Keukens wanted to engage and inspire their customers in an innovative way and contacted us for an interactive experience.
- The result
- Dovy Keukens was looking for a way to present their products to their customers in a one-of-a-kind and lasting way.
Dovy Keukens is a family business from West Flanders that produces 7,000 kitchens annually at their facility in Roeselare. Since its establishment in the 1980s, Dovy has built a strong brand with 40 showrooms in Belgium and 2 in France.
In late 2024, a brand new showroom was built in Roeselare that was destined to become the kitchen maker's showpiece. Dovy decided to rely strongly on technology in the 5- floor, 2,500 m2 showroom and contacted us for this via our partner Samsung.
The company was looking for a way to inspire and amaze visitors, rather than just inform them. In dialogue with them, we decided to install a gigantic LED wall in the showroom on which any kitchen could be displayed in 3D. When customers walk into the showroom, they don't expect to see their own custom-made kitchen on the LED wall. This surprising interactive experience creates an unforgettable moment.
"The interactivity is supreme, the experience for the visitors fantastic. A lot of customers take pictures of their names on the screen and are hugely impressed by the lifelike simulation of the kitchen."
— Inge Moerman - Marketing and communications at Dovy Keukens
Noticeable impact on experience and sales
This new approach has proven to be a hit. Just the fact that customers get to see their dream kitchen on a giant LED wall performs wonders.
"We effectively notice impact on our sales. The interactive experience is definitely an added value, our sales people are convinced of that as well. Ocular's excellent service before, during and after the project is the icing on the cake."
— Inge Moerman - Marketing and communications at Dovy Keukens
