Beaulieu International Group
- Target audience
- Corporate - Experience centers
- The challenge
- A coherent experience for different brands with or without tangible products.
- The result
- An immersive experience center incorporating the USPs of each brand.
From a traditional showroom to an interactive experience center at Beaulieu International Group
Beaulieu International Group (BIG) is an international family business that develops flooring and material solutions to improve the quality of life and work for every generation. The company decided to move away from the classic showroom concept and chose to focus fully on experience.
Technology to serve a purpose
The goal was to create one interactive experience center that incorporates all departments of Beaulieu International Group. Some brands have many tangible products, while others do not. The biggest challenge was to bring them all together and still ensure a cohesive whole.
To achieve this result, we organized several workshops with all departments of BIG. With all the collected information, we got to work and a white paper and a master plan were drawn up. This made it possible to make the right choices in terms of hardware, and our partner Yondr could start developing the content.
At Ocular, we always use technology to achieve a specific goal. In this case: to both inform and inspire customers and to let them truly experience the story of BIG. All hardware and software serve the message that needs to be conveyed and enhance the experience.
“Ocular was our partner in this project for the realization of all hardware in the experience center. They provided us with the necessary tools to actually create the interactive experience we had in mind. Additionally, they provided a CMS platform on which we can manage our content.”
— Karel De Meester, Content Strategist at Beaulieu International Group
The result: an immersive and interactive experience center
Each brand has its own zone in the experience center. We always started from the USP’s of the brand and the goal they wanted to achieve. Tangible solutions are combined with digital experiences. For example, visitors can test and experience BIG's sports grass in the Sportbox with 180° projection. In the immersive space of Beauflor, we went even further: images are projected on both the floor and two walls, making it seem like you are in a brand-new environment. Visitors can immediately visualize designs and see how a floor looks in certain conditions. Additionally, RFID tags were used to activate certain content or reveal extra information.
The reactions are unanimous
“People who have already visited our showroom are impressed by the level in the experience center. Customers are intrigued to look around and discover more about Beaulieu. External parties also contact us to visit and get inspiration for their own future experience centers.”
— Karel De Meester, Content Strategist at Beaulieu International Group
