- Target audience
- Corporate - Experience centers
- The challenge
- To inform companies, organisations and students about Physical Internet and inspire them at the same time.
- The result
- An interactive experience center in the ABC tower in Zeebrugge.
POM West Flanders was looking for a way to inform companies, organisations, university and college students about the Physical Internet (a high-tech optimalisation of logistic flows).
The organisation wanted to inspire SMEs and let them discover by themselves how to optimise their logistics process with the perspective of a (digital) future. And an interactive experience center is obviously the ideal solution for that!
We worked out a concept, installed everything and did all the software development for the experience center. The Future Logistics Hub was created in the ABC tower in Zeebrugge.
Companies such as Agristo, Westlandia, Oesterbank, Zoutman, Seafar, ... allow a look behind the scenes and share their best practices in the hub. This way, POM West Flanders wants to convince visitors to put more effort into digitalisation and automation in order to evolve towards the principle of Physical internet. Students are also invited to discover all about logistics education.
Therefore, The Future Logistics Hub is both an experience center and a training center. POM West Flanders' ultimate goal is to ensure that the information sticks in the minds of every visitor.