Sirris & Flanders Make – Experience room Leuven
- Year
- 2025
- Target audience
- -
- The challenge
- Helping clients and partners of Sirris and Flanders Make discover how their innovation is already all around us today.
- The result
- An immersive experience room with 270° projection and an interactive city map that visitors control themselves with RFID, and that even won over a job applicant.
An interactive city map as the starting point
Ocular created an immersive experience room for Sirris and Flanders Make in Leuven, built around an interactive city map. On the map, visitors discover where both research centres are developing new solutions and how that innovation shows up in everyday life. Ocular was responsible for all multimedia: the hardware, the software and the content control.
Physical and digital in one experience
In the Sirris and Flanders Make experience room, a 270° projection surrounds visitors, placing them right in the middle of the city. A cabinet holds objects fitted with RFID tags. When a visitor places an object on the reader, the matching content appears on the projection. This lets every visitor choose which story to explore. For the physical set, Ocular worked with ZooT. The interplay of set, projection and interaction makes the research tangible. The room has been in use since summer 2025.
An experience room that does more than impress
At the opening event of the experience room, the response was enthusiastic. But the room had already proven its power. A candidate waiting for his job interview started experimenting in the experience room and was convinced to join the team. The project shows what a strong mix of physical and digital can do: connect, surprise and convince clients, partners and future employees alike.
“Everyone was very enthusiastic. It turned out one of our colleagues had started playing in the experience room while waiting for his job interview, and that’s what convinced him to come and work with us.”
— Dennis Janssen, Communication Officer Flanders Make
