Physical contacts are rare. Customers expect a complete experience with everything included when they then meet you in person. Beforehand, they often search the internet for information and inspiration. Therefore, a virtual showroom is the perfect opportunity to already immerse (potential) customers in your brand story.
Nipro uses Xperify for their virtual showroom and exhibition stand
Nipro first created a virtual showroom and later they translated that content into a real-life immersive room experience via Xperify. They now use this set-up at various trade fairs, adding an extra dimension to their virtual and physical contacts.
