Agrotopia
- Year
- 2022
- Target audience
- Corporate - Experience centers
- The challenge
- Multimedia in a rooftop greenhouse with plenty of light and high temperatures.
- The result
- An interactive video wall with high contrast and several touchscreens.
Agrotopia is a unique greenhouse in Roeselare, built by Inagro and the province of West Flanders. The building is equipped with high-tech facilities that make innovative research possible. With a total surface area of 9000 m², Agrotopia is also the largest rooftop greenhouse in Europe.
With Ocular, we provided all multimedia techniques in Agrotopia. In the reception area, for instance, we installed an interactive video wall. Visitors immediately get immersed in agriculture and horticulture and can decide for themselves which topics they want to know more about. Via the touchscreen in front of it, they can control the video wall allowing even large groups to follow along perfectly.
There are also several touch screens on the walls of the greenhouses where visitors can discover more about how Agrotopia works. There is interactive content provided where visitors can go through and, additionally, different people come across.
"We were responsible for the multimedia in the conservatory, that was also a first for us. It wasn't an easy task since there are a lot of external factors to take into account. For example, there is a huge amount of light and the temperature rises quite quickly there. In addition, the resolution is important for the readability of the content.This complexity is what makes me extremely proud of the final result. The combination of video with audio and interaction creates a unique immersive experience for both students and organisations."
— Simon Denys - business owner & COO
